Case Study: Mobile app to pre-order from food trucks.
(Happy Sunshine Food Truck, 2021)
(UX Research)
key tasks
*UX Research
Uncover users needs and motivations. Observe the product pain-points.
*User Interview
Build User Persona and Journey Map. Interview users to collect user data.
Prototype Testing
Conduct prototype testing to validate design decisions. Analyzing data from interviews with users and suggesting improvements.
about
Understanding the problem
"I'm late for class standing in line"
Happy Sunshine is extremely busy during lunch time. After interviewing customers, we learned that customers can stand in line for up to 20 minutes waiting for the food. This is very time consuming, considering customers usually have only 1 hour break for lunch.
“I cannot find the food truck.”
Happy Sunshine has different opening times and multiple locations depending on weekdays. Customers emphasise that they need an easier way to locate the food truck.
“I stand in line for 20 minutes then my order is out-of-stock.”
Somes items are out-of-stock during peak hours. It’s very time-consuming, as well as giving customers a bad experience.
results
Your Order is ready to Pick-up!
After 10 weeks, we were able to publish "Happy Sunshine Food Truck App"
We are happy with not only the final products, but also how we are able to such complicated problem, providing an effective solution for customers.
credits
Project Manager: Steven McInerney
Data Architecture: Liam Mailley and Sylar Li
UI Designer: Quinn Khuc
UX Designer: Cheryl Vo
Who doesn't like Grilled Cheese?
HAPPY SUNSHINE FOOD TRUCK
Happy Sunshine offers breakfast meals fresh from-the-oven. They also have a large group of frequent customers, making Happy Sunshine somewhat overcrowded during rush hours.
approach
Product Vision and Solution
From the data we collected from interviewing customers, we decided as a product to identify key business goals:
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We want users to pre-order their food and pick up when it’s ready.
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We want users to locate the food truck.
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We want users to view and purchase available foods in advance.
competitive analysis
our sights
As a starting point, we each did some market research and completed a competitors analysis to investigate the current features that we liked about each app:
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Ability to choose Pickup or Delivery
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High quality images on menu improve user experience
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Minimize unnecessary information and keep the design clean
persona
user persona
We identify User Persona to represent the needs of a larger group of customers, prioritizing the needs of:
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Time-saving and Convenient
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City-based
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Health conscious
SPECIAL FEATURE
Scan QR - know your shirt!
journey map
user journey map
We create Journey Map of the process that users will go through from end-to-end to complete an order. We identify the promising opportunity of
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Giving Feedbacks
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Earning Rewards.
SPECIAL FEATURE
Scan QR - know your shirt!
MVP
defining MVP
We then started to sketch following main screens for IOS engineers to begin on the architecture:
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Login screen
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Main Menu
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Start Order
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Customize Order
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Check Out
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Track Order
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Review Page
survey
prototype testing survey
Before launching, we conduct prototype testing and ask users to complete a survey, ensuring the product will perform correctly. Key takeaways:
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Customize screen is appealing
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High-quality images
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User-friendly and Easy to Use
HAPPY SUNSHINE FOOD TRUCK
Happy Sunshine offers breakfast meals fresh from-the-oven. They also have a large group of frequent customers, making Happy Sunshine somewhat overcrowded during rush hours.
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