Case Study: Mobile app to pre-order from food trucks.

(Happy Sunshine Food Truck, 2021)

(UX Research)

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key tasks

*UX Research

Uncover users needs and motivations. Observe the product pain-points.

*User Interview

Build User Persona and Journey Map. Interview users to collect user data.

Prototype Testing

Conduct prototype testing to validate design decisions. Analyzing data from interviews with users and suggesting improvements.

about

Understanding the problem

"I'm late for class standing in line"

Happy Sunshine is extremely busy during lunch time. After interviewing customers, we learned that customers can stand in line for up to 20 minutes waiting for the food. This is very time consuming, considering customers usually have only 1 hour break for lunch.

“I cannot find the food truck.”

Happy Sunshine has different opening times and multiple locations depending on weekdays. Customers emphasise that they need an easier way to locate the food truck.

“I stand in line for 20 minutes then my order is out-of-stock.”

Somes items are out-of-stock during peak hours. It’s very time-consuming, as well as giving customers a bad experience.

results

Your Order is ready to Pick-up!

After 10 weeks, we were able to publish "Happy Sunshine Food Truck App" 

We are happy with not only the final products, but also how we are able to such complicated problem, providing an effective solution for customers.

credits

Project Manager: Steven McInerney

Data Architecture: Liam Mailley and Sylar Li

UI Designer: Quinn Khuc

UX Designer: Cheryl Vo

Who doesn't like Grilled Cheese?

HAPPY SUNSHINE FOOD TRUCK

Happy Sunshine offers breakfast meals fresh from-the-oven. They also have a large group of frequent customers, making Happy Sunshine somewhat overcrowded during rush hours. 

approach

Product Vision and Solution

From the data we collected from interviewing customers, we decided as a product to identify key business goals:

  • We want users to pre-order their food and pick  up when it’s ready.

  • We want users to locate the food truck.

  • We want users to view and purchase available foods in advance.

competitive analysis

our sights

As a starting point, we each did some market research and completed a competitors analysis to investigate the current features that we liked about each app:

  • Ability to choose Pickup or Delivery

  • High quality images on menu improve user experience

  • Minimize unnecessary information and keep the design clean

persona

user persona

​We identify User Persona to represent the needs of a larger group of customers, prioritizing the needs of: 

  • Time-saving and Convenient

  • City-based

  • Health conscious

SPECIAL FEATURE

Scan QR - know your shirt! 

journey map

user journey map

​We create Journey Map of the process that users will go through from end-to-end to complete an order. We identify the promising opportunity of

  • Giving Feedbacks

  • Earning Rewards. ​

SPECIAL FEATURE

Scan QR - know your shirt! 

MVP

defining MVP

We then started to sketch following main screens for IOS engineers to begin on the architecture:

  • Login screen

  • Main Menu

  • Start Order

  • Customize Order

  • Check Out

  • Track Order

  • Review Page

survey

prototype testing survey

Before launching, we conduct prototype testing and ask users to complete a survey, ensuring the product will perform correctly. Key takeaways:

  • Customize screen is appealing

  • High-quality images

  • User-friendly and Easy to Use

HAPPY SUNSHINE FOOD TRUCK

Happy Sunshine offers breakfast meals fresh from-the-oven. They also have a large group of frequent customers, making Happy Sunshine somewhat overcrowded during rush hours. 

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