In response to the COVID-19 pandemic, Amazon and Adobe have joined forces to provide support, guidance, and a platform for emerging talents in the field of design. The Creative Jam was build on a shared commitment to nurturing the dreams and aspirations of young designers. Several challenges were raised to address the hope of supporting young designers to navigate through challenging times.

After a dedicated 10-day effort, we successfully presented the finalized Scopee project at the Amazon x Adobe Creative Jam 2020. Scopee hopes to engaged and inspired young designers to learn about design through real-world challenges.

A Survey For Parents and TeenagersAs we explored features for our project, we sent out a quick survey, collecting data in just two days. At the same time, we worked on sketches and IX flows to inform our design decisions, ensuring a swift and informed creative process. Those are some of the questions we ask the participants: ​

For parents:
- How often does your child engage in creative expression activities during COVID?
- Which learning format does your child prefer the most?
- How would you rate your children's learning performances during COVID?​

For teenagers:
- Which interactive feature do you find most engaging during the learning process?
- How easy is it for you to find your way around the app to learn design?
- Which excites you and make learning the most fun for you?

Based on the survey results, we conducted in-depth user interviews with our friends and acquaintances to delve deeper into what features truly engage teenagers in the learning process. These interviews provided qualitative insights that complemented our quantitative survey data.
We asked participants to walk us through their current experiences with learning apps, highlighting what they found enjoyable and what frustrated them. This allowed us to uncover pain points and areas for improvement. For instance, many teenagers expressed a desire for more interactive and gamified elements that could make learning feel like an adventure rather than a chore.

Teens start their design learning journey with enthusiasm, often turning to YouTube tutorials or books. However, they frequently hit creative roadblocks, a crucial stage where they might abandon their learning, believing design isn't for them. Our research indicated the need for an app that not only educates but also keeps them motivated and inspired through continuous engagement.

We also explored their preferences for collaboration and social interaction within the app. Teenagers valued features that allowed them to share their work, receive feedback, and collaborate on projects with peers. This insight guided us in designing a social component within Scopee, fostering a community of young designers who could learn and grow together.

How might we develop an app that empowers young designers to overcome pandemic time, while nurturing their interest in design?

The target audiences for Scopee are teenagers aged from 13 to 17 years old and parents who are looking for an educational app to encourage their children to engage in creative activities. By identifying those focus, Scopee aims to bridge the gap between learning and real-world application in the pandemic setting.

From our UX research, we identified MVP features to create a foundational version of Scopee. We explored various directions, including games, project tracking, and social challenges, ensuring each feature aligned with the needs and preferences of our target users.

We chose purple as our primary branding color for several reasons. Purple combines the stability of blue and the energy of red, making it a color that evokes creativity and imagination. These attributes align perfectly with Scopee’s mission to inspire and engage young designers. Additionally, purple is often associated with wisdom and independence, qualities we aim to foster in our users as they embark on their design journeys.

At this stage, I try to create sketches and wireframes that helps me outlining the layout, structure, and core functionalities of the home screen. By keeping the design basic, I was able to easily identify potential usability issues and make necessary adjustments.

We created detailed illustrations for each feature available on Scopee to ensure a clear understanding of their functionalities. These illustrations included visual representations of the "Scopee Challenge," project tracking, social challenges, and interactive learning modules. Each illustration was crafted to be intuitive and engaging, making it easier for teenagers to grasp the app's capabilities at a glance.
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The telescope 🔭 was chosen as the central visual identity for Scopee to symbolize exploration, discovery, and perspective. Just as a telescope allows one to see beyond the immediate surroundings and into the vastness of space, Scopee aims to broaden the horizons of young designers, encouraging them to look beyond conventional boundaries and think creatively.

After finish redesigning the iconography as well as the low-fidelity for the Warehouse Home Screens, I took further steps to find a cohesive solution for High-fedelity Prototype  

After revising several design iterations, our team decided to simply the menu display, as well as allowing users to have both interactions to navigate between screens: Swiping and Tapping