Making sense of Cryptocurrency P2P Trading
(Pexpay Website, 2022)
content created helping
the onboarding of first-time traders
languages being translated from the original written English content
IOS & Android Strings created and tested
CTA micro-copies evaluated and improved
Leveraging Binance Onboarding & walk-throughs experience for first-time traders
The Binance Pexpay Walk-throughs is a UX writing project with the focus on maintaining a consistent brand Tone Of Voice. The project aims to create a thoughtful onboarding experience that speaks to the needs of first-time users in the trading flows
22+ Onboarding Conten
50+ IOS/Android Strings
First-Time Trading Users
User Testing Participants
Management and Executives
November 2022 - December 2022
As part of the UX team at Binance, I was assigned to review content for Peer-to-peer trading tutorial for first time users. New users might have a difficult time understanding the meaning behind each element on Pexpay website and its purpose.
"We have to effectively guide first-time traders and offer the support they need"
Empathy: In order to empathize with trading users, I exposed myself as the first-time traders to Pexpay Website.
Brand voice: The product goal is to follow brand tone of voice, matching the copy tone and word choice throughout the design system.
Localization: The copy will be translated into 6 different languages, so providing precise instructions to local translators is necessary.
identify the users
Displaying tutorial and saving in traders cookies storage
Displaying tutorial for new traders who have not placed c2c order before
Displaying tutorial for traders who have cleared their cookies storage
UX Writer: Cheryl Vo
Mentor: Kai Neo
With the help of Localization and Developers Team
Increase web/app order conversion rate between two groups:
new users who see tutorial
new users who does not see tutorial
Reduce confusion and time consuming:
Most traders have certain knowledge about basic trading definitions such as Margin, P2P, Buy, Sell, Index,..etc. The goal is to walk them through Product Tour without over-educating them.
identify desired voice & SEO
Prioritize using VERB at the beginning of every sentence, and finalized keywords
The finalized English content was successfully translated to 6 different languages, and it is now live on Pexpay Website.