Making sense of Cryptocurrency P2P Trading

(Pexpay Website, 2022)

(UX Writing)

key tasks

*UX Copywriting

Provide UX English copy for App and Website experience, following brand tone of voice while helping traders achieve their goals

*Write Android and IOS Keys

Write and finalize Android and IOS keys for Android/IOS developers to start coding

*Process Content Localization

Finalize English content and Process to Localization team to translate to 6 different languages: Ukrainian, Russian, Turkish, Spanish, Korean and Chinese

about

the challenge

As part of the UX team at Binance, I was assigned to review content for Peer-to-peer trading tutorial for first time users. New users might have a difficult time understanding the meaning behind each element on Pexpay website and its purpose.

approach

project goals

Empathy: In order to empathize with trading users, I exposed myself as the first-time traders to Pexpay Website.
Brand voice: The product goal is to follow brand tone of voice, matching the copy tone and word choice throughout the design system.
Localization: The copy will be translated into 6 different languages, so providing precise instructions to local translators is necessary.

process

identify the users

Non-login users:
- Displaying tutorial and saving in traders cookies storage
Login users:
- Displaying tutorial for new traders who have not placed c2c order before
Existing users:
- Displaying tutorial for traders who have cleared their cookies storage

credits

UX Writer: Cheryl Vo

Mentor: Kai Neo

With the help of Localization and Developers Team

goals

project goals

Increase web/app order conversion rate between two groups:
- new users who see tutorial
- new users who does not see tutorial
Reduce confusion and time consuming:
- Most traders have certain knowledge about basic trading definitions such as Margin, P2P, Buy, Sell, Index,..etc. The goal is to walk them through Product Tour without over-educating them.